Doha, Qatar: As Qatar accelerates its Vision 2030 initiatives, the country is rapidly positioning itself as a key growth hub within the Middle East. With increasing demand for localised expertise, advanced technology solutions, and agile consulting support, global firms are embedding themselves in the Qatari market to serve evolving business needs.
The emphasis on being closer to clients, combined with Qatar’s forward-looking economic agenda, is driving a new wave of market entry and expansion across sectors, an official said to The Peninsula.
“By establishing a local entity and leadership in Qatar, we are not just entering the market but embedding ourselves in it, said Jamil Khatri, Co-Founder and CEO of Uniqus Consulting, emphasising the firm’s commitment to Qatar as part of a broader regional footprint by announcing its formal entry into the market.
“The Middle East is a key part of Uniqus’ strategy, and we already have a large local presence in Riyadh, Abu Dhabi, and Dubai. Over the last two years, we have also been serving clients in Qatar through our ESG partnership with the Gulf Organization for Research and Development (GORD),” Khatri said.
He stressed that the move builds on two years of client service in Qatar and reflects the country’s growing importance as a strategic growth engine in the region.
Global firms offer a wide range of solutions to Qatari companies, including accounting advisory, Governance, Risk & Controls (GRC), ESG consulting, and AI-driven digital transformation by deploying its proprietary platforms—ESG UniVerse, Risk UniVerse, and Reporting UniVerse—to help clients enhance sustainability reporting, risk management, and financial automation.
“We see several areas where we can meaningfully serve the Qatar market,” said Khatri. “Firstly, several companies in Qatar are continuously enhancing their finance, risk, and control functions – these are all very core offerings. Second, there is a significant opportunity for the deployment of new-age technology solutions, including AI. Finally, with the focus on ESG, we see significant opportunities in helping companies on this journey.”
Part of the company’s recently raised Series C funding will be allocated to building its Qatar operations, which include establishing an on-the-ground office, hiring local talent, and developing capabilities tailored to the needs of Qatari businesses. “This ensures we can deliver tailored solutions with speed and cultural alignment, while continuing to bring the best from across the world to serve Qatari organisations,” Khatri noted.
International players also aim to help local clients harness emerging technologies with practical, results-oriented use cases. “Clients across the world, including Qatar, want to see how AI and other new technologies can be leveraged through practical use cases that provide a return on investment,” said Khatri.
“The AI Consulting practice is geared to do that, not just through capabilities, but by leveraging the deep AI ecosystem we have developed through our presence in Silicon Valley,” he said.
Source: The Peninsula
