Case Study
Purchase Price Allocation for a leading water solution Company
A leading company in the commercial and residential gas and water heater solutions sector
The business situation
- The client acquired a water purification business to expand its presence in Asia
- The transaction involved multiple asset purchase agreements across jurisdictions and the transfer of key intangible assets, including technology and trade name, to a separate legal entity
- The client engaged our team to perform purchase price allocation under ASC 805 – Business Combinations, requiring legal ownership analysis, valuation of entities across geographies, and allocation of consideration to tangible and intangible assets
Our team’s role
Entity valuation and allocation of consideration
Valued acquired businesses across four geographies, disaggregated financial projections by market, and assessed arm’s-length cross-charges related to the use of intangible assets. Reconciled valuation outcomes to total consideration transferred and supported accounting conclusions
Identification and valuation of intangible assets
Assisted management in identifying key intangible assets, including technology, customer relationships, trade name, non-compete agreements, and supplier relationships. Developed valuation models reflecting legal ownership structures and economic benefit attribution
Technology life and economic analysis
Evaluated technology roadmaps, upgrade cycles, patent coverage, and competitive positioning to support useful life assumptions and strengthen forecast reliability. Performed economic life assessments for identified intangible assets
Distribution network and market assessment
Analyzed multi-distribution channel structures across geographies, assessed network overlap with existing operations, and evaluated replication timelines and market entry considerations
The value our team added
- Structured and defensible purchase price allocation: Delivered comprehensive valuation support for complex cross-border transactions and multi-entity intangible asset structures
- Market-aligned goodwill and technology valuation: Benchmarked implied goodwill and technology values against precedent transactions and industry practices, providing comfort to management and auditors
- Enhanced audit readiness and stakeholder alignment: Developed robust valuation models and documentation that enabled the timely completion of PPA in compliance with US GAAP and supported consistent reporting across global stakeholders
Case study references work performed by the Uniqus leadership/team members at their existing/respective previous organizations
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